Here’s An Opinion On:
Advice to Start Selling Handmade Jewelry Unique Earrings Handcrafted Bracelets
by
Jennifer Hisir
Do you want to start your own handmade jewelry business? Making handmade jewelry, handcrafted earrings and unique bracelets can be easier than learning how to sell, where to sell and at what price to sell your unique jewelry. Marketing, advertising and promoting your new company is an obstacle many cannot overcome. Many people give up when just starting out because of the frustration. Here are some simple steps to build your handmade jewelry business and put you on the road to success.
First of all, and most important, is to create truly unique jewelry. Finding you own niche, expressing your individual style and creativity is key to making your handmade jewelry business a success. Experiment with techniques and materials until you find the right combination that suits you. The most successful jewelry artisans have their own style that draws customers to them.
Secondly, choose your target market. What age group does your handmade jewelry attract? This is a good pricing indicator. A younger age group will require lower prices while a middle age group is looking for more sophisticated looks and can afford a higher price range.
Trial and error is sometimes the best method for pricing. Estimate how much a pair of handmade earrings or handmade bracelets costs you to actually make. Double the cost for your wholesale jewelry price and double that again for your retail price is the general rule. Look around at other handmade jewelry artists offering similar products to see if your price falls into the same range. If not, you may have to re-think your pricing.
Online marketing for handmade jewelry artists is growing fast and it is easy to set up a free or relatively inexpensive website at many handmade specialty sites. Creating an internet presence can take a lot of time and effort which will be worthwhile eventually. Do not depend on immediate sales as it takes time to become established online.
Local craft fairs are a great way to start in the handmade jewelry business. Check your Chamber of Commerce for an event schedule in your area. Talk with other crafters to find other craft shows and art festivals that they recommend. Slowly build a schedule of shows. Pay attention to what your customers are looking for and try to focus on their needs.
Start slow with baby steps gradually building your customer base. Not every show will be a huge success but bit by bit you will learn all the things you need to know to make your handmade jewelry business a success.
Not everyone can be an artist and a salesperson. Luckily there are many wholesale jewelry suppliers who specialize in handmade jewelry and handcrafted artisan jewelry. Check out their websites and see if their wholesale products fall into the niche you have decided upon. Whether it is horse jewelry, cat jewelry, wildlife jewelry or Native American jewelry designs, you are sure to find wholesale jewelry suppliers who have the perfect handmade jewelry for your niche market.
Copper Reflections have been creating
handcrafted jewelry
and unique gifts since 1985. Inspired by the beauty of wildlife, nature and Native Peoples of North America, each piece is carefully designed and handcrafted especially for you. Read more by this author, Jennifer Hisir, at
Handmade Jewelry Blog
by Copper Reflections.
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